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angel - Author at IntegratedB2B
Opinions, best practices and research into B2B marketing strategy and practices
angel

Angel L. Vidal

I’m Angel L. Vidal, entrepreneur and cultural, internationalization and sustainability advisor at Copenhagen-based communication agency Eye for Image. The ideas I share are based in the experience I gained during my career in the private sector, NGOs and my more than twenty years work in the United Nations system.

B2B and the tourism industry: The case against corporate propaganda

To conclude the series on how B2B companies can leverage digital strategy to capture a share of the revenue coming from the global growth in the tourism industry, I will focus on a key issue underlining and supporting all communications and marketing strategy: tourism and propaganda are not good friends anymore. Without a proper understanding of what this entails, a B2B company’s digital strategy and efforts to make it big in the tourism industry might very well be doomed to fail from the outset. Continue reading

B2B and the tourism Industry: the business case for video

In my previous posts I covered two fundamental issues for B2B companies and marketers in the tourism industry looking to stay ahead of the competition: the need to develop a strong digital strategy and the growing importance of the “mobile factor”. Here I want to focus on another crucial aspect: the massive potential of video. Continue reading

B2B and the tourism industry: Why mobile is key to successful digital strategy

I have already covered the current growth and widening profit margins of the global tourism industry and the need for B2B companies and marketers in this field to develop a strong digital strategy if they want to capture a greater share of the market.

Here I cover one of the most important and fastest growing aspects of every forward thinking digital strategy in 2012: the mobile factor. Without leveraging mobile as an integral part of your digital strategy your carefully thought out plans might not be secured for the future – here’s why: Continue reading

B2B and the tourism industry: A strong digital strategy can make the difference

Antique Barometer

After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15 trillion globally in 2012. However, according to data from the United Nations World Tourism Organization, this upturn is more evident in some areas than others. For the tourism industry a strong B2B online presence plays a vital role in marketing a particular destination. With competition fierce, what can a B2B strategy do to capture a greater share of the tourist spend? Continue reading