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Dave Landry - Author at IntegratedB2B
Opinions, best practices and research into B2B marketing strategy and practices

Dave Landry

Dave Landry Jr. is an online business writer with a background in business telecommunications and finance. His writing covers everything from startups and entrepreneurship to business globalization and international branding.

3 Things B2B Marketers Miss When Analyzing Social Media Contests

While many business owners will argue over the fact that social media is better served for B2C companies, B2B companies can still take advantage of these platforms to connect with their customers, as well as take prospective customers and convert them into clients. It’s true that B2B may have a smaller audience to cater to on social media, but there are several ways to reach new audiences, one of which is by sponsoring social media contests. Continue reading