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David Ingram
Opinions, best practices and research into B2B marketing strategy and practices
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David Ingram

David Ingram is a guest blogger on Integrated B2B. He is the head of the digital marketing team at Forward Role Recruitment. David has helped devise the content strategies of many leading national brands, with several campaigns that span TV, radio and internet.

Kick-start your content marketing creative process

Kick-start your content marketing creative process

Content marketing is becoming an increasingly important part of any successful online marketing strategy. The majority of big businesses have already bought into the technique, and SMEs are starting to follow suit. The power of content marketing is that it allows you to reach out and connect with your online audience in an informative, entertaining and engaging way. Continue reading