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Don Broekelmann - Author at IntegratedB2B
Opinions, best practices and research into B2B marketing strategy and practices
Don Broekelmann

Don Broekelmann

Don Broekelmann is the Executive Vice President at Influence & Co., a professional branding firm based out of Columbia, Mo. Don works with Influence & Co.’s brand partners to develop content marketing plans to create authentic engagement with specific customer segments.

5 ways to use market research to drive your content

Content can be the most effective resource in your marketing toolkit — especially if it’s based on research.

Reporter Nick Clunn recently wrote an article based on a little-noticed study that showed many school districts didn’t adequately protect student information. His article took a cumbersome study published by Fordham University’s Center on Law and Information Policy and turned it into an easily readable and interesting piece. This is a great example of using market research to produce content relevant to your readers — in this case, every teacher, student, and parent in the country! Continue reading