0

Thomas Webster - Author at IntegratedB2B
Opinions, best practices and research into B2B marketing strategy and practices
Thomas Webster

Thomas Webster

Thomas works with strategies around the creative execution and effective use of video content, Thomas also works as a consultant with B2B and B2C companies across content marketing, inbound marketing and social media projects. He interested in all things Digital; particularly the ways in which technology can combine with content to have an enriching and transformative effect on how people live.

Youtube and video content marketing

Youtube released this great video a while back announcing its users now upload 60 hours of footage per minute and watch more than 4bn videos each day. With this much content being uploaded constantly, one could be forgiven for assuming that none of it gets watched, but it has been revealed that individual videos on Youtube are viewed on average 300-400 times. In this post, we examine the importance of Youtube for video content marketing projects and some of the things to keep in mind when using it. Continue reading