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digital strategy Archives - IntegratedB2B
Opinions, best practices and research into B2B marketing strategy and practices

The beginner’s guide to SMS marketing for B2B

sms-marketing

SMS marketing is a great way to reach out to potential and current customers as well as employees. With a 98% open rate, it’s no wonder text messaging is the most popular form of communication today. Use SMS to send out promotions, alerts, reminders, and so much more!

Four reasons SMS is perfect for your B2B marketing:

●     75% of phones worldwide (4.5 billion) are text-enabled

●     The average millennial sends an average of 67 text messages per day

●     One in five consumers is just as likely to prefer a text message from a business to a phone call

●     Over 80% of people use text messaging for business

To take the first steps into SMS marketing, check out this infographic by Trumpia. Continue reading

Is your company magazine a one-hit wonder?

Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. But many companies have a long way to go before their content can easily be found and consumed online – that is, read, watched, listened to, or clicked on. No wonder it’s easy to question the business case for a magazine. Is it worth applying so much time and budget to a magazine if its long-term reach and impact is limited? Continue reading

New report: B2B buyer behavior online

Marketing technology firm Software Advice has released a new report on online B2B buyer behavior, detailing business implications for inside sales professionals in 2014 and beyond. The folks at Software Advice run a highly tuned sales machine where fast phone followups are part of the model, so they know what they’re talking about when it comes to getting visitors to move down the conversion funnel. And for the hungry B2B marketer, there are a few pointers worth noticing.

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Kick-start your content marketing creative process

Kick-start your content marketing creative process

Content marketing is becoming an increasingly important part of any successful online marketing strategy. The majority of big businesses have already bought into the technique, and SMEs are starting to follow suit. The power of content marketing is that it allows you to reach out and connect with your online audience in an informative, entertaining and engaging way. Continue reading

Social media hiring: Are you hiring a Guru or just a Professional?

The necessity of having someone on your staff who can appropriately manage your social media presence cannot be understated. In absence of a traditional college background for this extremely new job position, how do you determine who is the best candidate? Continue reading

Knowledge sharing platform for a knowledge-intensive company

A new thought leadership platform encouraging stakeholder engagement and subject matter expertise has been launched by a global B2B technology company. Continue reading

7 tips for credible video in your B2B marketing

Credibility and trust is key to B2B marketing and communications and video offers great potential to capture the true essence of a company’s biggest assets – its employees. Experienced business leaders, grizzled industry veterans, subject matter experts and engineers all look great on video if captured in the right way, and their authentic appearance can actually enhance forward-thinking B2B marketing efforts. Using video in marketing with the aim of giving employees a voice of their own requires patience and skill. However, the rewards are big for all involved – here are 7 tips to help you help subject matter experts and other employees to shine on video. Continue reading

B2B and the tourism Industry: the business case for video

In my previous posts I covered two fundamental issues for B2B companies and marketers in the tourism industry looking to stay ahead of the competition: the need to develop a strong digital strategy and the growing importance of the “mobile factor”. Here I want to focus on another crucial aspect: the massive potential of video. Continue reading

Leveraging Voice of Industry in your B2B communication strategy

If you have been a returning reader you will know that we are big on the ongoing changes in B2B buyer behavior and how most B2B companies have yet to follow suit and create a communication strategy to match the changes. But how can you actually do that? One way is by establishing a respected and credible Voice of Industry. Continue reading

Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out

We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit. In this interview with Brian Walker, former Vice President with research giant Forrester, now Senior Vice President of Strategy at commerce software vendor Hybris, we discuss the changing face of B2B buyer behavior and what B2B companies need to do to stay ahead. Continue reading