Simon Gastel - Author at IntegratedB2B
Opinions, best practices and research into B2B marketing strategy and practices
Simon Gastel

Simon Gastel

Simon is a team leader at one of Denmark's largest telecommunication companies. He is keenly interested in how psychological influences, such as motivation and behavior, enhance team performance as well as how change management affects the subconsciousness of employees. Simon is currently studying for an Executive MBA at Henley Business School.

Hit the snooze button on your brain’s alarm system

When we’re exposed to change, our individual behavior is often challenged due to the reactions and influences we are exposed to. Does the changing environment determine our actions and behaviors, where feelings and experiences are internal states that accompany congenital and acquired response patterns? Or do people navigate themselves through their own will and their freedom to choose when exposed to situations and circumstances they want to avoid? Continue reading